![]() ![]() Which in this case is captured by “Brah” - the surfer archetype. If you search for it on Twitter, “Brah,” with regard to people responding to news stories, is most often used in a way to evoke a certain irony or even dismissive attitude toward its subject. ![]() “It may be that people are trying to build an identity evocative of something (say, a laid-back surfer) without being that thing.”Īnd he’s right. ![]() This guy at the next table has referred to Coworker Luke bro, brah, breh and bruh in a total of 5 minutes.įor example, in 2015, Taylor Jones - then a quantitative social scientist, getting his PhD from the Linguistics Department at the University of Pennsylvania - noted on his blog post that breh and brah are “suggestive of the California Vowel Shift, but this doesn’t mean that people who use it are from California,” he writes. And so, while I did largely find that purveyors of the many masks of “bro” often swing freely from one usage to the next, entangling themselves in a bro-lingo labyrinth, there are still some, albeit mostly overlapping, norms. The bros are many things, including - even if unbeknownst to themselves - complex. I believed in my gut that bros - even if unbeknownst to themselves - must be adhering to some intrinsic fraternal “Bra-Vinci Code.” For days, I fed myself stories of a cryptograph lying in the depths of a hidden Bro-tlantis that specifically said: This is when you use “Bruh,” instead of “Bro.” Or for that matter, this is when it’s more succinct to use “Breh” instead of “Bruh.” At the very least, I thought, there has to be a specific “Brah” demographic that was at least faintly in contrast to the folks who use “Breh,” or “bruh.” Which bros used which version, and where, and why. I’m telling you, brah, I endeavored to find a pattern: I wanted so badly to uncover the blueprint or even the architect behind the “Bro,” Bruh,” “Breh,” “Brah” and “Bruv” complex. ![]()
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